Remember These?
Hey, I’m Mat.
Back in 2017, I designed something you might remember — the viral Rainbow Roll-Up Shorts. I know, it sounds like a “Phoebe invented Post-its” moment, but it’s true — my first brand, PrideBunny (later Bunny.Style), became a global hit with over 100,000 happy customers.
But life has a way of humbling you. After unexpected challenges and the end of that chapter, I stepped away from the spotlight — heartbroken but determined. I learned hard lessons about creativity, ownership, and resilience. Then, with nothing but support from my incredible community, I started over — no investors, no safety net, just belief. A few crowdfunding campaigns later, and the spark was back.
Our Story
Welcome to The Rudest Brand — where comfort, confidence, and unapologetic style meet purpose. Born from a comeback story, Rudest isn’t just a brand — it’s a second chance done right.
In a world obsessed with hype, we wanted something real — style that performs, fabric that lasts, and designs that empower you to be you. From viral beginnings to a full-scale independent label, Rudest stands for authenticity, quality, and self-expression without compromise.
We started in the USA, and we’re now proudly international — with roots and operations across the USA, UK, EU and Australia. No matter where you are, Rudest feels local, because our community is everywhere.
Redefining Myself — and My Design
After losing my first brand, I found myself back at square one. I didn’t just rebuild my business — I rebuilt myself. The gym became my place of clarity and transformation. Somewhere between the weights and the sweat, I discovered a new version of me — stronger, calmer, and more focused than ever before.
That’s where the idea for Rudest truly came alive: performance wear that feels as good as it looks. Ultra-comfortable, high-performance pieces that don’t just support your movement — they elevate your mindset. Because confidence starts with how you feel in your own skin.
Fabric by Design
Unlike most brands, we don’t pick fabrics — we create them. Every Rudest textile is custom-designed, engineered, and milled for a unique blend of softness, stretch, and structure. We manufacture our own materials and control the entire process from concept to stitch.
That’s how we keep our promise: exclusive textures, premium quality, and fits you can’t find anywhere else. Every item is intentionally made often just in dozens — not mass-produced — to make you feel like the most authentic version of yourself.
From the Community, For the Community
Rudest was built with the help of the people who believed in me when I had nothing but ideas. Through three successful crowdfunding campaigns, we raised over $40,000 and turned that belief into reality. Every backer, customer, and friend helped shape this brand.
That’s why our Rudest Club members always get 10% off — a thank-you to the community that started it all.
Meet the Team
What began as my solo mission now includes an incredible team. Amanda, our retail director from Edinburgh, has been key in bringing Rudest to stores across the U.S., Australia, and Europe. With every partnership, our reach grows — but our soul stays the same: independent, bold, and proudly international.
Our Promise
We don’t chase trends — we create pieces that last. We design for real bodies, real confidence, and real performance. Whether you’re training, traveling, or simply living unapologetically, Rudest is designed to move the way you do — no limits, no nonsense.
This isn’t just fashion — it’s a mindset.
Redefine yourself. Be bold. Be Rudest.
Mat, founder of Rudest, wearing our SWYM Shorts and All-Day Active Tank Top.
Discover The Collection
Explore our full range of custom-designed underwear, swimwear, and performance pieces — made from our exclusive in-house fabrics. Comfort, durability, and confidence built in.